Traditional TV becoming digital heroes in 3 years

Context – national TV under pressure to be on the forefront of digital media while facing bare

• Weekly crashes on production, low level of software and devops practices, distrust between IT and media branches
• Digital productions under political scrutiny, asked to grow N-fold
• Working directly with the CTO of the digital division
• Coaching for 3 years with a pair coach, Jean-Claude Grosjean
• Approach: Accompanying Digital division as a whole into an organic transformation

1. Change strategy hand in hand with the CTO

• Change management addressed early on (establishing urgency, vision, strategy)
• Weekly strategic follow up

2. Approaching Teams and stakeholders as one

• Addressing media and IT as joint teams
• 1o1 coaching of organisational roles: sponsors, agile managers, product managers

3. Organic and adaptive Agile transition in the organisation

• Going product by product, with consideration of opportunity and strategic consideration
• Starting with one pilot project, then
• Coaching of every new projects to run inception and delivery the Agile way
• Audit of existing projects, on-demand coaching when necessary
• Always waiting for buy-in from IT and media branches, then both included in the coaching

4. Stabilization and resilience of Agile practices

• Using simplified Agility metrics to review progress and eventual plateaux
• Expertise and coaching on-demand with advanced teams to refine and adjust their practices
• Training internal coaches
• Creating Circles of Practitioners for various roles and topic of interest

Outcome – state of the art tech and practices help reach several national top audience

• 300 people coached (IT+business)
• Several websites and apps becoming Top 3 national audience (FranceTVSport, FranceTVInfo, CultureBox)
• Achievement praised by government sponsorship
• Teams now sharing their experience at Tech and Agile conferences
• Fun fact: a channel asked for an Agile coach in the design phase of a new TV show

Tags: Agile Facilitator, Agile Transformation, Change Management, Coaching, Kotter, pair coaching, Product Owner